Amazon MX Player to be integrated with Prime Video
The move makes Prime Video a one-stop hub of all the exclusive and original content.
| Photo Credit: Special Arrangement
Streaming platforms Amazon MX Player and Prime Video will be integrated under a single umbrella, the streamers announced on Wednesday (May 7, 2026). The move makes Prime Video a one-stop hub of all the exclusive and original content.
In the next few months, this integration will bring together the streaming service under one brand, spanning Subscription Video on Demand (SVOD), Advertising Video on Demand (AVOD), Transactional Video on Demand (TVOD), and add-on subscriptions, all in one place.
The Amazon MX Player app on Android will continue to serve its native local player and streaming AVOD users for free, with a rebranded identity and a dedicated Prime Video experience, with an option for customers to subscribe to Prime and unlock a wider selection.
Speaking about the unification, Gaurav Gandhi, Vice President, Asia-Pacific and ANZ, Prime Video said in a statement, “Our focus at Prime Video has always been to bring authentic stories that reflect the diversity of our audiences. With the integration of Amazon MX Player’s expansive original slate and audience scale, our collective offering is bigger and stronger than ever — making Prime Video the one-stop destination for quality entertainment, for every customer in the country.”
In 2024, Amazon acquired certain MX Player assets and merged them with Amazon miniTV to create Amazon MX Player.
Published – May 07, 2026 02:54 pm IST
