Watching TV for the ads

“Why don’t you pay the 700 rupees, appa? It is just an annual payment.” My son pressured me again as the drab advertisement in the social media video platform frustrated him again. Though I was also irritated by the frequent intrusive ads (sometimes the same ones are repeated) that broke the continuity of the stream, I did not want to budge meekly. It is not that I am too poor to pay that amount. The question in my mind was, “Have I become too impatient to wait for even 15 seconds?” 

It appears to me that the ads created these days are meant to rile you so that you want to skip them desperately. They are also shown repeatedly so that you get frustrated like a laboratory animal being fed the same stuff every time. Like wearing branded apparel, visiting a five-star hotel, and driving an expensive car, watching a program on the over-the-top platforms or social media without advertisements has become part of the premium lifestyle. Now, if you are comfortable watching online content undeterred by the interruption of advertisements, you might belong to one of the following groups: financially deprived, those with a lot of free time, an old person belonging to the boomer generation, or the unwoke person.