Meenu Subbiah Diamonds Unveils Vilasam in Chennai, celebrating fluid Chettinad bridal jewellery

“Chettinad jewellery is widely misunderstood. Authentic Chettinad jewellery is nothing like the heavy, rigid pieces it is often perceived to be. In fact, it is rooted in flexibility, adaptability, and simplicity. Bridal jewellery should not weigh the bride down,” says Meenu Subbiah, founder and designer at Meenu Subbiah Diamonds.

Founded in 1993 by Meenu Subbiah along with her father, SM Subbiah, the brand is known for for its deep-rooted connection to the Chettinad aesthetic and traditional craftsmanship. The brand has unveiled its new signature creations under its flagship line, Vilasam, for the upcoming wedding season.