Honda Slashes Prologue EV SUV Prices By $7,500
- Honda has dropped the price of the Prologue crossover by $7,500.
- This puts the starting price below $40,000.
- It makes the Prologue a screaming electric deal.
The Honda Prologue was once one of America’s best selling EVs. When it launched in 2024, we called it the year’s “surprise EV success story.” But since the $7,500 EV tax credit expired on September 30, sales have fallen off. Prologue sales were down over 65% year-over-year in Q1 2026, landing at 1,588 units. That’s reason enough for a fire sale.
Honda has slashed the price of the 2026 Prologue by $7,500 across the board, essentially replacing the lost tax incentive and making the crossover a much better deal among its peers.
The automaker adjusted the Prologue’s pricing “to better align with the needs of our customers and market conditions, as well as our long-term strategic goals,” spokesperson Alvin Tsang told InsideEVs. “This is part of our commitment to maintain an affordable and competitive option for customers who are considering an EV or any new vehicle. The EV market has softened considerably following the widely publicized removal of the federal EV tax credit, creating uncertainty for many shoppers.”
Photo by: Honda
The base 2026 Prologue EX now starts at an attractive $39,900 (excluding the additional $1,495 in destination fees). That price gets you a single-motor front-wheel-drive powertrain with 308 miles of range. The same trim would have cost $47,400 to start for 2025 model year cars.
On the opposite end of the pricing spectrum, the loaded-up Elite trim is knocked down to $50,400. You’ll get a lesser 283 miles of EPA-estimated range, but that’s thanks to the more power-hungry all-wheel-drive drivetrain and larger 21-inch wheels. The Elite trim also adds some extra creature comforts like leather seats, a power tailgate, heated folding mirrors, a Bose sound system, a panoramic moonroof, and more.
The MSRP cut has placed the electric SUV at a pretty fair sticker price. Now the EX costs about as much as a Toyota bZ, but the Prologue is a bigger vehicle and gets a few more miles of range to a single charge.
When you start looking at the mid-range trims of nearly every offering above, you’ll see that what Honda actually did here wasn’t aimed at making the Prologue the cheapest EV on the block, but instead made it a fair price. For buyers who missed out on the EV tax credit and had a Prologue on their shortlist, this is all good news.
The range and price point make it competitive with pretty much every electric SUV punching in its class, including the $39,800 Hyundai Ioniq 5 SEL (318 miles of range), $39,900 Tesla Model Y (321 miles), $43,300 Toyota bZ Limited (299 miles), and $40,345 Volvo EX30 (261 miles). And stacked up against its sibling, the Chevy Blazer, the Prologue clocks in at $4,700 less before GM’s incentives. And if you’re stuck between the two and the price isn’t enough to push you over the edge, know that the Prologue actually has Apple CarPlay.
[Updated at 4 pm ET with comment from a Honda spokesperson after the second paragraph]
